From a single matcha latte to a full seasonal menu — we equip cafés, coffee shops, and restaurant chains with the right grades, training, and marketing support to build a profitable matcha program. Premium Chinese matcha, Japanese-origin cultivars, global supply.
Global matcha market projected to reach $5.5B by 2028 (CAGR 10.5%). Matcha latte is the fastest-growing non-coffee beverage in cafés worldwide.
Ingredient cost per matcha latte: ~$0.15–$0.25. Retail price: $4.50–$7.00. That's a 95%+ gross margin on the matcha component — far higher than coffee.
Matcha brings in health-conscious consumers, non-coffee drinkers, and the Instagram generation. It's a customer acquisition tool, not just a menu item.
Hot lattes in winter, iced matcha in summer, matcha frappés for grab-and-go. Plus hojicha for evening menus. One powder, endless SKUs.
Not all matcha is made for milk. We've identified three optimal grades for café beverage programs.
For: Chain cafés, standard latte programs
For: Premium cafés, specialty latte programs
For: Ultra-premium cafés, signature drinks
| Item | 5A (Standard) | 6A (Premium) | Uji1 (Ultra-Premium) |
|---|---|---|---|
| Matcha per serving | 2g | 2g | 2g |
| Matcha cost per kg | $60–90 | $90–125 | $150–250 |
| Matcha cost per cup | $0.12–$0.18 | $0.18–$0.25 | $0.30–$0.50 |
| Milk cost (200ml) | ~$0.20 | ~$0.20 | ~$0.20 |
| Cup + lid | ~$0.15 | ~$0.15 | ~$0.15 |
| Total COGS per cup | $0.47–$0.53 | $0.53–$0.60 | $0.65–$0.85 |
| Suggested retail price | $4.50–$5.50 | $5.50–$6.50 | $6.50–$8.00 |
| Gross profit per cup | $3.97–$5.03 | $4.90–$5.97 | $5.65–$7.35 |
| Gross margin | 88–91% | 90–92% | 89–92% |
Based on bulk wholesale pricing. Actual costs vary by order volume and shipping method. Request a quote for your specific volume.
Hot or iced. The foundation. Use 5A for standard, 6A for premium, Uji1 for signature. Train baristas with our SOP cards.
Taiwan-inspired bestseller. Brown sugar syrup + 5A matcha + fresh milk. Instagram phenomenon — drives foot traffic.
Summer refresher. 2g 4A matcha + lemonade + ice. Non-dairy, vegan-friendly, high-margin seasonal item.
Blended ice drink. 3g 3A matcha + milk + ice + sweetener. The Starbucks-proven format — huge revenue driver in warm months.
3A or 4A matcha in soft-serve base. Swirl with vanilla for two-tone effect. High perceived value, excellent margins.
Evening-friendly, low-caffeine alternative. H-M hojicha + oat milk. The #2 Japanese tea drink in cafés globally.
When you partner with Terra Matcha, you get more than powder. You get everything you need to succeed.
Professional, print-ready recipe cards for every drink on your menu. Standardized ratios, temperatures, and steps.
Step-by-step barista training videos — from basic whisking to latte art. Reduce training time, ensure consistency.
Professional product photos, social media templates, menu board designs. Ready-to-use content for your channels.
We help you design your matcha menu based on your customer profile, location, and price point. Free with your first order.
Recommended chasen, electric frothers, scales, and storage solutions — with supplier links for your region.
Dedicated account manager. Seasonal menu refreshes, new product alerts, and priority access to limited harvests.
Get a quote, request samples, and receive your free Café Success Kit. We respond within 24 hours.