From traditional Usucha tea ceremony to high-volume café latte SOP — master every brewing method with precision. Designed for café owners, baristas, and food service professionals who demand consistency at scale.
Each method serves a different purpose. Choose based on your venue type and customer expectations.
For: Traditional drinking, tea ceremony, premium café service
For: High-end tea ceremony, luxury tasting experiences, Michelin-star venues
For: Cafés, coffee shops, restaurants, chain operations
Hojicha's roasted character makes it exceptionally forgiving and versatile. The caramel notes shine with milk.
For: Cafés, specialty tea menus, evening beverage programs
For: Summer menus, grab-and-go, cold beverage programs
Ube (purple yam) powder creates a naturally vibrant purple latte with a sweet, nutty-vanilla flavor profile. No artificial colors needed — the purple is 100% natural from anthocyanins.
For: Cafés, specialty coffee shops, social-media-driven menus
For: Summer menus, grab-and-go, delivery apps
For: Premium signature drinks, social media hero items, seasonal specials
A standardized workflow ensures every cup tastes identical — whether it's made in Shanghai, Dubai, or New York.
Use a 0.1g-precision scale. 2g per serving. Pre-portion into sealed sachets for speed during service.
Pass through a fine-mesh strainer into the mixing vessel. Non-negotiable — eliminates clumps, ensures silky texture.
Add 30ml water at 80°C. Whisk in "W" motion for 15 seconds until glossy paste forms.
Pour paste into steamed milk (hot) or over cold milk + ice (iced). Stir 3 times.
Present within 60 seconds. For hot: pre-warmed cup. For iced: clear glass to showcase the layers.
| Problem | Cause | Solution |
|---|---|---|
| Clumps / Lumps | Matcha not sifted; water added too quickly | Always sift through a fine-mesh strainer. Add water gradually while whisking. |
| Bitter / Harsh Taste | Water too hot (above 85°C scorches matcha) | Use water at exactly 80°C. If no temperature-controlled kettle, boil then wait 2 minutes. |
| No Foam / Thin Foam | Wrong whisking technique; circular instead of zigzag | Use rapid "W" or "M" zigzag motion. Keep whisk tines just above the liquid surface — not deep in the bowl. |
| Matcha Sinks / Separates | Not whisked enough; milk too cold for hot latte | Whisk paste thoroughly before adding milk. Ensure proper milk temperature (60–65°C for hot). |
| Dull Green-Brown Color | Old matcha; improper storage; low-grade powder | Check production date. Use within 1 month of opening. For vibrant color, use Uji series or 5A+. |
| Too Weak / Watery | Insufficient matcha; too much milk | Stick to the 2g : 200ml milk ratio. For stronger flavor, increase to 2.5g — never add more milk. |
| Hojicha Tastes Burnt | Water too hot; using deep roast for delicate drinks | Hojicha is more forgiving, but still use 80°C. Use H-M for lattes, H-D for baking only. |
| Beverage | Recommended Grade | Why |
|---|---|---|
| Usucha (Thin Tea) | Uji1–Uji4 | Pure drinking — single cultivar character shines |
| Koicha (Thick Tea) | Uji3, Uji4 | Only the finest — lower grades become bitter at 4x concentration |
| Premium Café Latte | Uji1, Uji2, 6A | Top-tier milk compatibility, vibrant color |
| Standard Café Latte | 5A, 4A | Excellent consistency, good color, cost-effective |
| Iced Matcha Latte | 4A, 5A | Cold suppresses flavor — slightly bolder grades work better |
| Matcha Frappé / Blended | 3A, 4A | Strong flavor needed to cut through sugar and ice |
| Hojicha Latte (Hot) | H-M | Classic roast — the definitive hojicha latte experience |
| Iced Hojicha Latte | H-M, H-L | H-M for bold, H-L for delicate |
| Bubble Tea / Milk Tea | 3A, 4A | Must punch through sweetness — A series chocolate bitterness helps |
Need help selecting the right grade? Contact our product specialist — we'll recommend based on your specific menu and volume.
Free with your first order: recipe cards, training videos, brewing SOP posters, and marketing assets for your menu launch.